_04 Identity
Snowology is a web based snow forecasting media group targeting skiers and mountain resort weather. The brief demanded a technical approach to a snowflake and an equally modern type approach. The dimensional flake final concept is a direct connection to the molecular structure of frozen water that animates the magic individualism of snowflakes.
Other concepts explored similar themes building towards a high impact mark.
Ediphi, a preconstruction estimating software, rebranded as it grew from startup to cloud based enterprise tool. The branding focus centered around the letter E as well as the concept of "phi," the Euclidean ideal of the golden ratio. The final concept ties the bold, confident wordmark to a logo that asserts the structural proportional geometry of the golden ratio, while standing apart as a digital ensign.
Early sketches included themes like structure, disruption, digitization and balance.
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