_03 FUSE Group
In a sea of safety orange, comes a new FUSE green. All it takes is a spark, and FUSE brings a project to life. The FUSE Group brings construction services to the job site, managing everything from concrete pours to equipment rentals. As an upstart in a saturated market, differentiators like a striking visual palette complimented a unique value proposition. The unique FUSE brand language- the iconic green, the convertible stencil mark, the proud and clear voice- all built to service a single need, the uncompromising commitment to doing it right.
The brand launch in 2020 meant traditional experiences like launch parties and in-person networking just wasn't feasible.
Digital expressions only tell part of a story when your brand is known for in the field work. Posters, swag, truck graphics, even custom brewed beer helped round out storytelling and brought a nascent brand to life for potential partners.
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