_02 NHL x adidas
To form the future, adidas built the lightest ever hockey jersey. The kickoff of the adidas x NHL partnership was the launch of the adizero uniforming system.
The design process that emerged focused on technical innovations built for the athlete.
The debut of the NHL adizero uniform system coincided with the debut of the first major sports franchise in Las Vegas, the Golden Knights.
Beyond the unique visual storytelling and product tie-ins, the Golden Knights quickly became the most successful expansion franchise in sports history, competing for the Stanley Cup in their first season.
The adizero system launched at a signature quadrennial exposition: the World Cup of Hockey.
Bringing the best players on the planet together became a unique design challenge that meant balancing considerations from national federations.
A highlight was the team of upstarts- players representing the next generation of North American all-stars.
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