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ANAHEIM DUCKS ALTERNATE _2015

ANAHEIM DUCKS ALTERNATE _2015

 

A TRULY LOCAL STORY, THE ORANGE COUNTY ALTERNATE IS A BOLD STATEMENT HONORING 20 YEARS OF CALIFORNIA HOCKEY. THE UNIFORM IS BUILT TO INCORPORATE ELEMENTS FROM FAN FAVORITE JERSEYS THROUGH THE YEARS.

_RESPONSIBILITIES
+CONCEPTUALIZATION
+NARRATIVE DEVELOPMENT
+UNIFORM DESIGN
+FIT AND PROTOTYPING
_

_COLORADO AVALANCHE ALTERNATE  _2015

_COLORADO AVALANCHE ALTERNATE _2015

BRIEFED WITH BUILDING A MODERN CLASSIC, THIS UNIFORM FOCUSES ON CLEAN DISTINCTIVE COLOR BLOCKING WHILE PAIRING WITH MARKS THAT RESONATE WITH THE TEAM'S LOCAL HISTORY.

_RESPONSIBILITIES

+CONCEPTUALIZATION
+NARRATIVE DEVELOPMENT
+UNIFORM DESIGN
+FIT AND PROTOTYPING
_

ARIZONA COYOTES

ARIZONA COYOTES

_2015 HOME AND AWAY KIT

A VISUAL REBRAND FOR THE NHL'S SOUTHWEST TEAM. AN IMPROVED ON-ICE AESTHETIC WITH A DISTINCTIVE NARRATIVE CONNECTED TO ARIZONA'S LANDSCAPE. PART OF A LARGER IDENTITY REBUILD PROJECT.

 

_RESPONSIBILITIES
+CONCEPTUALIZATION
+NARRATIVE DEVELOPMENT
+UNIFORM DESIGN
+FIT AND PROTOTYPING
_

STADIUM SERIES

STADIUM SERIES

_2015 STADIUM SERIES ALTERNATE KITS

MODERN UNIFORM MOTIVATED BY A STADIUM VIEWING EXPERIENCE. FOCUS ON CLARITY OF COLOR AND LEGIBILITY AT DISTANCE. PROGRESSIVE UNFETTERED AESTHETIC DECISIONS.

_RESPONSIBILITIES
+CONCEPTUALIZATION
+NARRATIVE DEVELOPMENT
+UNIFORM DESIGN
+FIT AND PROTOTYPING
_

WISCONSIN BADGERS HOCKEY

WISCONSIN BADGERS HOCKEY

TWO UNIFORMS MARKING MY FIRST UNIFORM DESIGNS WORN ON ICE. 

_RESPONSIBILITIES
+CONCEPTUALIZATION
+NARRATIVE DEVELOPMENT
+UNIFORM DESIGN
+FIT AND PROTOTYPING
_

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